Gold Digger Brand Guide
This brand guide provides comprehensive guidelines for using the Gold Digger brand assets, including logo, colors, typography, and more. Consistent application of these guidelines helps maintain brand integrity across all platforms and materials.
Brand Assets
Download the complete brand assets package including logos, icons, and templates from our Brand Resources page.
Logo
The Gold Digger logo is the primary visual identifier of our brand. It should be used consistently and according to these guidelines.

Logo Usage
- ✓Maintain clear space around the logo equal to the height of the icon
- ✓Use the logo at an appropriate size to ensure legibility
- ✓Use the full-color logo on light or dark backgrounds
- ✗Don't distort, rotate, or modify the logo
- ✗Don't use the logo with low contrast backgrounds
- ✗Don't add effects like shadows or glows to the logo
Color Palette
The Gold Digger color palette consists of primary and secondary colors that should be used consistently across all brand materials.
Gold
#d4c89d
Black
#000000
White
#FFFFFF
Dark Gold
#9a8c55
Typography
Gold Digger uses the Geist font family for all brand communications. The font is integrated via the geist/font package and provides excellent readability and a modern, clean aesthetic.
Gold Digger
Geist Light & Semibold - Heading
Section Heading
Geist Medium - Subheading
This is an example of body text used throughout the Gold Digger platform. It provides good readability and a clean, modern look that aligns with our brand identity.
Geist Regular - Body Text
Imagery Style
Gold Digger's imagery style combines modern digital aesthetics with gold accents. When selecting or creating images for the brand, follow these guidelines:
Photography
- Use high-quality, well-lit images
- Prefer images with gold/yellow accents
- Maintain consistent color grading
- Use images that convey innovation and quality
Illustrations
- Use clean, modern illustration style
- Incorporate brand colors, especially gold
- Maintain consistent line weights
- Use illustrations to simplify complex concepts
Brand Voice
The Gold Digger brand voice is professional yet approachable, knowledgeable but not overly technical. When writing content for Gold Digger, keep these principles in mind:
We Are
- Professional
- Knowledgeable
- Approachable
- Trustworthy
- Forward-thinking
We Are Not
- Overly technical
- Condescending
- Informal
- Vague
- Hyperbolic
Brand Applications
Here are examples of how the Gold Digger brand should be applied across different platforms and materials:
Website
- Use the full logo in the header
- Maintain consistent color scheme
- Use Geist font for all text
- Incorporate gold accents for important elements
Social Media
- Use the icon logo for profile pictures
- Maintain brand colors in all graphics
- Use consistent imagery style
- Follow brand voice guidelines in all posts
Marketing Materials
- Use the full logo with appropriate clear space
- Follow the color palette guidelines
- Maintain typography hierarchy
- Incorporate brand imagery style
Need Help?
If you have questions about using the Gold Digger brand assets or need additional resources, please contact our brand team.
Contact Brand Team